Nouviella is a handmade fashion brand born from a simple belief ;

that every piece of clothing deserves a second chance, and every

person deserves to wear something truly their own.

Founded in New York City by Ella,

each Nouviella piece starts as something forgotten: a vintage trim, thrifted/ dead stock fabric, materials with no story left.

Through color, craft, and creativity, they become something

Bold, wearable, and one of a kind.

The name comes from “nouvelle vie” which translates to "new life" with my name, Ella

woven right into it. Because this brand is personal, It's built by

hand, priced with intention, and designed for people who refuse to

blend in.

When you buy from Nouviella, you're not buying a piece of clothing.

You're buying something irreplaceable, sewn into art you can wear forever.